In Part I and Part II of our Myth-busters Blog Series, we debunked the myths that Wi-Fi is all about bandwidth, that it should be managed on-property, and that it’s an IT function, not a business asset. In Part III we’ll wrap it up with 2 more hotel Wi-Fi myths.
MYTH #4: WI-FI IS A COMMODITY YOU CAN’T MONETIZE
The days of having guests pay for Wi-Fi are quickly disappearing. Tiered Internet plans are still an option, but overall the trend is moving towards free Wi-Fi. While this reduces direct revenue opportunities, there are still plenty of ways to indirectly monetize your guest Wi-Fi.
MYTH #5: MANAGING GUEST WI-FI IS EXPENSIVE
Free, reliable Wi-Fi is still at the top of guests’ demands. With 65% of guests logging on within seven minutes of arriving at a hotel, it becomes one of the first impressions a hotel makes (Roomzzz). At this point, money shouldn’t be an object to ensure fantastic Wi-Fi for your guests. Luckily, it doesn’t have to be. The average monthly cost of providing guests with great Wi-Fi including ElevenOS is $2.60 per room. For comparison, the average monthly cost of in-room toiletries is $2.80 per room.
Bottom line - it’s all about heads in beds. Guests are not going to leave because of a bad shampoo experience, but they will check out and never come back if they have a bad Wi-Fi experience. You need to ask yourself - what’s going to cost you more?
Check back for the Myth-busters infographic for all our hotel Wi-Fi myths at a glance!